01 / 05
Wowfle
A waffle brand that refuses to sit still, from the box to the awning.
Full project on Behance
Graphic designer✦Dhaka, Bangladesh✦খালেদ মাসরুর
Khaled Masrur
Brands, illustration and social campaigns with colour that won’t sit still. Designing at Expressive Communications.
[ 01 ] Hello
Self-taught, from Noakhali, now in Dhaka. I draw tigers
for New Year cards, turn pencil scribbles into waffle brands
and make feeds for therapists and agencies
that people actually stop on.
[ 02 ] Selected work
Five brands. Scroll, and the page takes their colour.
02 / 05
Expressive Communications
An agency feed in one loud red: collage, film and a typewriter that becomes a laptop.
Full project on Behance
03 / 05
Akij Match
A matchbox, a lighthouse and a launch that ran from shop bunting to the feed.
Full project on Behance
04 / 05
Empowered Transformations
A therapy practice, said gently: a butterfly mark and a feed that never shouts.
Full project on Behance
05 / 05
Bite & Bliss
A cookie shop with a bite taken out of the logo, carried through to the letterhead.
Full project on Behance
[ 03 ] Process
From a pencil line
to a pink wall.
- 01 Sketch it badly, fast.
- 02 Draw the mark properly.
- 03 Put it on a street.
[ 04 ] Drawings & lettering
Stickers.
Push them around.
Pohela Boishakh lettering, tigers, a Dhaka double-decker and type that grows into shapes. Every piece drawn by hand in Illustrator.
[ 05 ] The feed
Posts that earn the stop.
Campaigns for Expressive Communications, Empowered Transformations and a national road-safety push.
[ 06 ] Also on the desk
[ 07 ] The short version
- Now
- Graphic Designer, Expressive Communications Ltd
- Before
- Graphic Designer, Brand Soup Advertising Ltd
- Studying
- Graphic Design & Multimedia
- Tools
- Illustrator, Photoshop, InDesign
- From
- Noakhali. Based in Dhaka.
- Open to
- Freelance and full-time roles
[ 08 ] Say hello